Our Journey

Four Decades of Commitment
In 1980, Annette Steiner, a 27-year-old from La Selva Beach, founded Annie’s Cleaning in Santa Cruz County with an ad in the Good Times newspaper. The business quickly gained a reputation for quality and dependability, leading to its growth and expansion into carpet cleaning and window washing.
Then, life’s unpredictable nature tested our resilience. The untimely loss of Annette’s husband could have been a setback, but it became a pivot point. She refocused on house cleaning, reassuring our clients that we were as committed as ever to providing quality and dependable service. Some of those clients are still with us today, a testament to the enduring bonds we’ve built.
Around the same time, another local house cleaning business, Wright Services was growing leaps and bounds. At its height, they were cleaning 35 vacation rentals a day.
In 2017, Dynamic Cleaning Services and Wright Services merged to form Dynamic House Cleaning, moved to Soquel, and expanded its focus on residential cleaning. The company offered higher pay and more benefits to its employees, including 401(k) match, paid time off, and multiple bonus opportunities.
Continuing the founders’ legacy of community engagement, Dynamic also contributes to community support initiatives.
As Dynamic House Cleaning moves forward, it remains committed to staying local and delivering quality, reliable, and professional service, honoring its founders’ vision and the company’s longstanding community connections.

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